The SJG Air Freshener

The Short Jewish Gal is excited to announce a new line of nostalgic air fresheners sure to take the  multi-million dollar home deodorizing market by storm.  The makers of Fabreze and Glade will be  scratching their keppies, wondering why they didn't think of this sooner.  The SJG line will include a variety of irresistible, highly-hamish aromas:

Who could resist "Matzoh Ball Soup Plug-In," continuous delivery with just a hint of guilt?  You'll feel like you stepped back in time and landed in your grandmother's kitchen in Brooklyn.  You'll wonder why you never got the recipe.  You'll feel bad about that for a while.

Want something richer?  Try "Kugel Metered Mister," to remind you of that first  moonlit Rosh Hashanah when you fell deeply in love with noodle pudding as a child, and vowed that one day, you'd make a kugel that's just as delish as Aunt Kissy's, if not better.

Maybe you'd prefer "Blast of Blintz," for those Sundays when you don't have the energy to wait for a table at Art's Deli.

How about a neutralizer of "Nice Coffee Cake," so you shouldn't forget all the condolence calls you've made, and remember to count your blessings, not to mention your good spoons.  Someone may have "accidentally" walked off with one at the last Sisterhood luncheon you hosted.

(Shout out to Darlene, self-described "Smug, Arrogant Jewish Gal.")

Why can't my house smell like coffee cake all the time?
Now it can!  Thanks to, who else? The SJG!