Big Deal

Breaking News:  Aveeno  is shelling out the big bucks to acquire some minor celebrity talent. If things go as planned, a short Jewish blogger from Sherman Oaks will become the next face of Aveeno. “The SJG would be great for the brand because she appears to be a little bit younger than she actually is," says an unnamed source.  "Aveeno thinks she can pass for 50, even though she's 54, and we'd like to tap into the lucrative market of middle-aged gals trying to save face before it's too late. The deal, still being negotiated, would be worth a lot of money, certainly eight figures.” The SJG is no stranger to beauty products.  The blogger has used every gel, goop, mousse and industrial-strength spray out there, to deal with her baby fine thin ka-ka hair.  She's been slapping on eye cream since she was a pre-teen.  She's a huge fan of concealer.  "With me, it's always been about self- preservation," says the SJG.  "I'll do whatever it takes to keep my punim from slouching."  Most recently, the SJG has been garnering attention for matching outfits with her hubby.  She's traded in some of her sweet Cali girl looks for rocker-chic style similar to the man she married long ago.  "What can I say?  I'm hitched to a tough biker dude.  When he wears black leather, I wear black leather.  That's how we roll.  It's in our marriage vows."